4 Reasons a Channel Incentive or Loyalty Program is a Key to Success in a Challenging Economy
For many businesses, it’s a natural response to pull back on spending in the face of an adverse economic climate. Right now, we’re living through a challenging economy with tariffs and foreign country relationships in flux daily. While cutting back on spending within your sales and marketing budgets might feel like the right thing to do, there are concrete reasons why now is not the time. Instead, it’s critical to show your B2B customers just how much you value them; and our team at Motivation Excellence has the data to back that up. Below are four reasons why we suggest implementing a channel partner incentive or B2B loyalty program in today’s economic environment.
1. Economic Downturns Are One of the Best Times to Capture Market Share
When business slows down, decision makers have to decide if they want to:
- Cut back on spending enough to still turn a profit
- Stop investing and spending, hunkering down in a “wait it out” mindset
- Go on the offense and try to grow through the turbulence
Years of experience have taught Brian McHugh, VP, Client Solutions at Motivation Excellence, that businesses that come out ahead more often choose the last option.
“There are multiple studies spanning decades that show firms maintaining or increasing marketing spend during recessions recover faster and even outperform competitors,” says McHugh.
“There’s a popular industry adage that says, ‘When times are good, you should advertise. When times are bad, you must advertise,’” he adds.
McHugh advises that incentives are more powerful than “just marketing” because they factor in sales growth and growing market share.
Implementing a B2B loyalty or channel partner incentive program now, when competitors are pulling back, is a great way to:
- capture market share
- strengthen relationships
- build momentum for the eventual upturn
“When the economy rebounds, the customers you took care of in the lean times will take care of you because you’ve demonstrated commitment, which creates trust and leads to loyalty,” McHugh imparts.
A longtime electrical supply client at Motivation Excellence experienced this firsthand with an incentive program that spanned more than two decades and saw growth in up, flat, and down markets during that time.
Their ROI was more than 200%. They saw an increase in market share and built a loyal customer base. Working with vendor partners helped elevate the budget and the opportunities for their customers. For the full story on this client and their results, check out the case study on our website.
2. Investing in Relationships Protects Your Current Customer Base
Here’s a simple truth: it’s easier to retain and grow existing accounts than to win them back after they’ve moved on. One of our building supply clients calls this “relationship equity.” We’ve worked with this company for more than a decade on a loyalty-driving incentive program that culminates in an exclusive, all-expenses-paid, four-day event that includes world-class entertainment, access to preferred vendors showcasing the latest innovations, training and networking sessions, and small group activities.
“When the economy tightens and customers become more price-sensitive, programs like ours become even more valuable. It allows us to invest in loyalty without relying on price cuts. This premium, relationship-based benefit reinforces long-term value – and that resonates in any economic climate,” reports Natalie, a marketing manager at the above referenced building supply client.
Natalie says even when economic or global issues may alter business strategy, the focus of their loyalty program remains the same.
“It’s about delivering value beyond the business transaction. Especially in uncertain times, experiences like this offer a powerful way to reinforce connection, stability, and appreciation for our customers.
“It’s not just about points or perks; it’s about creating an emotional connection and a sense of belonging. In a growing industry, where customers can feel like just another number, this program reminds them that they’re seen, valued, and essential to our success,” Natalie extols.
Their sales growth has averaged 230% over the tenure of the program, which is still operating today. To see more about this company’s success with their loyalty event check out the case study on our website.
Increases in Sales Growth
214% = Median growth
230% = Average growth
263% = Top 25 average growth
3. They Can Pay for Themselves
If you’re still not sure you can afford to start a channel partner incentive or loyalty program, this should get your attention. The incremental gross profit generated from customers’ increased purchases pays for the cost of the program and contributes to overall bottom-line margins. Read that again.
How does this work? Our team does a deep dive into your:
- Goals
- Challenges
- Company & industry data
- Target audience
- Reward preferences
Your company wants to motivate behavior change within your channel—most likely to increase sales and loyalty. You might be one of several companies in your market vying for the same channel customers. We look at industry trends. We look at your product margins and individual customer sales data if available. We consider what type of rewards you want to offer; for instance, a group travel experience or reward points your participants can use for almost anything. (There are so many ways to reward people, truly.)
Once we have all the pieces, we can come back with recommendations and models that outline how much you need to increase your sales to pay for the program. This leads us to creating goals for your customers. The key here is the goals must be attainable, but not without extra effort, which is why the motivation (or type of reward offered) is so important.
Our electrical supply client mentioned previously employed an evergreen rule structure* that drove incremental sales growth year over year. They offered a tiered reward structure with the top performers earning a group travel experience with company executives and preferred vendor partners.
Once earned, the motivation to continue landing in a top spot added to the momentum. In addition, accelerated reward opportunities kept participants engaged and committed to meeting and beating program goals.
*With the evergreen program structure, participants created a sustained growth pattern year after year.
4. Incentive Programs Are Differentiators
Sought-after channel customers often want, or even need, a reason to buy from you, rather than one of your competitors. They might ask, what’s in it for me and my company to stay with you or jump to you?
Offering an opportunity to earn rewards like travel, merchandise or special event tickets can be a persuasive approach, especially because it feels “free” to them. It’s a business relationship with a personal gain. It becomes a part of your company’s overall value proposition with your customer.
“Industries with competitive distribution, like ours, give customers more options, and that’s exactly why loyalty can’t be taken for granted. We have to continually earn it. Our loyalty event helps us do that in a meaningful way while setting us apart from the competition,” continues Natalie.
“None of our competitors offer loyalty events at this level,” she says. “The event has become a cornerstone of our company culture. Customers talk about it all year long. It’s a celebration, yes, but it’s also a statement of how deeply we value our partnerships with our customers.”
Rewards alone can take you a long way with your channel partners, but there are additional benefits that really enhance a trusted relationship. Best practice discussions and product trainings are two additional ways to demonstrate your commitment to the success of your customers’ businesses. When you both grow your businesses together, the relationship is bound to grow too.
“With our programs, we want to drive buying behavior changes within a channel which then leads to lasting, mutually beneficial relationships. Once there’s an emotional connection, loyalty to your brand follows. Our loyalty and incentive programs foster a bond that will see positive returns well into the future,” says McHugh.
Channel partner incentives and loyalty programs are proven to effectively generate a boost in sales, as well as strengthen relationships within your distribution channel. You now know why they’re important and how they can help a business even in questionable economic conditions.
Let’s connect to discuss your unique situation. Our team is full of experts in this nuanced industry. We start from scratch with each client to drive the results you want to see.
Motivation Excellence Welcomes Cherrie Tebeau in New Role as VP, Sourcing & Industry Relations
We are excited to welcome a new member to our leadership team this week! Cherrie Tebeau is joining us in a brand-new role as VP, Sourcing & Industry Relations. Cherrie’s extensive background in the incentives industry will benefit everyone at Motivation Excellence, including clients, supplier partners and internal colleagues.
“She is highly respected in our space. Bringing her on board will deepen our already strong vendor partnerships, giving our clients the best pricing and most creative solutions to enhance our programs,” says Bob Graham, President & CEO.
In her 25 years in our industry, Cherrie has held positions in sales and travel buying on the incentive agency side of things, as well as procurement and contract negotiations for a destination management company.
“We are investing even more in our industry relationships through creating this position and filling it with Cherrie. She will be a huge benefit to our existing travel team and all of our clients,” adds Brad Hecht, Sr. VP of Travel & Chief Travel Strategist.
Graham envisions Cherrie’s role as one that will focus on how we provide and position solutions that will elevate our clients’ overall experience.
“Augmenting our travel sourcing team and contributing subject matter expertise during the proposal process will bolster our sales team. Having Cherrie dedicated to building new supplier partners and sustaining our current ones will have a positive effect for our clients through expanding options and ideas,” Bob explains.
Cherrie says she’s excited about joining the Motivation Excellence team because of our outstanding reputation in the industry.
“When I started sharing the news with my industry contacts, the responses I got were overwhelmingly positive regarding Motivation Excellence. That certainly makes the transition for me very exciting and positive,” Cherrie says.
To hear more about Cherrie’s thoughts on being a new part of the Motivation Excellence team, watch this short video.
Performance Management & Tracking Yield Key Business Intelligence for B2B Loyalty and Sales Incentive Programs
Loyalty and incentive programs can be truly transformational. When designed and executed well, they provide great ROI for your company and stronger relationships with the people who mean the most to the success of your business. In addition, our clients gain valuable business intelligence through our performance management and tracking offerings. Sometimes, we provide information they didn’t even know they were missing!
Sales Incentives Motivate Performance Improvement and Retain Talent for Long-term Gains
Blog Summary:
· Sales incentives drive measurable performance improvements by motivating your sales team at all levels—especially the middle 60%, which can yield significant revenue increases with even small gains.
· Flexible and well-designed incentive programs align with business goals—everything ranging from short-term boosts to long-term engagement can inspire both individual and team achievements.
· Incentives support sales team member retention and loyalty by adding value to compensation packages, enhancing employee recognition, and fostering a culture of appreciation and motivation.
· When structured correctly, incentives can pay for themselves through incremental revenue gains, compliance, and best practice adoption, especially when rewards are meaningful and tailored to the sales team’s preferences.
Sales Incentives Offer Many Benefits
Getting incentives for outperforming your peers is instilled in us at an early age. Whether it was selling the most Girl Scout cookies for your troop or the most wrapping paper at your elementary school, taking a run at being the top contender definitely could have predestined you to a life in sales as an adult. But, if the reward for being the best wasn’t very good, the motivation to get to the top fell flat too, right?
Running well-designed sales incentive programs at your company can bring in a variety of benefits for both your business and your sales team. You can plan short-term and long-term programs. You can target segments of your sales team to motivate unique behavior changes at different levels.
Rewards for achieving goals can range from exclusive group travel experiences to points that can be redeemed online for almost anything, including individual travel, lifestyle upgrades, trending merchandise, and special event tickets. You can also reward in tiers, so those who bring in more business get rewarded at a level equal to their effort.
Our experts at Motivation Excellence know how to create sales incentive programs that Inspire Extraordinary Performance and can pay for themselves, plus deliver great long-term gains.
Improve Performance
Improving performance is the number one reason our clients run sales incentive programs. Sales incentives have a proven record of boosting performance and can be effectively used to motivate your entire sales force. The Incentive Research Foundation shows how even a small gain from the middle 60% of your team can yield significantly more revenue than the same shift in your top-performing group.
That’s why employing a targeted incentive plan can be a lucrative deal for everyone involved. Your best performers can vie for the top reward, but anyone making improvements gets something. This can encourage healthy competition within your sales team while also motivating achievements on a personal level. When performance gets better, so do the reward opportunities!
Incentives can be very flexible. You can run year-over-year incentives, or schedule them for shorter time periods if it makes sense for your sales cycle. Encouraging sales of a specific item, either because it’s brand new or yields a better margin, can lead to quick gains. The built-in excitement over a limited-time incentive helps drive momentum. Engaging in longer term sales incentives allows team members to plan ahead and perhaps drive in bigger gains. They’re also a great opportunity to track valuable metrics that can be useful for end-of-year review periods.
Whether they’re short- or long-term, sales incentives can keep your team engaged and motivated to perform at a higher level than they did in the period prior.
Retain Talent
There are quite a few things that add to the desirability of working somewhere. Obviously base salary, vacation time, and health insurance are at the top of the list for many! Offering additional benefits like a flexible work environment and education reimbursement can be very appealing as well. Recognizing milestones and special achievements, along with offering incentives for your sales team, helps build a culture where people can see themselves thriving for years.
We advise our clients that retaining top talent, and thus, increasing profits over the long haul, takes three distinct compensation elements: salary, recognition and incentives. They each have a role to play. Combined, they offer stability, acknowledgment, and engagement.
For the recognition and incentive elements, the rewards are key to making these worth the extra effort. They need to have value to your salesperson. If they don’t, they won’t offer anything to an overall benefits package. If they do, you’ve created additional ways to make your team feel valued.
Incentives Can Pay for Themselves
The right rule structure is imperative from the start of any incentive. When we know our clients’ goals, target audience, and some simple sales data, we can build an incentive that pays for itself – and then some – just with incremental gains.
Determining the desired rewards and their cost allows us to back into the performance expectations required to earn them. Selecting motivating rewards, like a group travel experience with company executives to Thailand… or the ability to earn once-in-a-lifetime tickets to a big sporting event… or the option to rent a vacation home for the family, is the lynchpin for the incentive to be successful.
Sales incentives can certainly be a fun, creative, and flexible way to motivate improved performance. This blog focuses on internal sales teams, but everything we’ve written is true for channel partner incentives, too. If you’re interested in reading more about the benefits of channel partner incentives, please check out these recent blogs:
How Incentivizing Channel Partners Helps Your Business Thrive
Channel Partner Engagement: Common Challenges and Overcoming Them
The 4-Step Process for Measuring Channel Incentive ROI
Explore our website and reach out to us if you’d like to consult about how best to run a successful incentive for your company!
Cooking Up the Best Rule Structure for Successful B2B Incentive and Loyalty Programs
The ingredients matter, but so does the way they’re mixed together.
Perhaps the most critical component of building a successful incentive or loyalty program is the rule structure. This happens to be one of our specialties. While each client and program are unique, there are several preferred ingredients when it comes to crafting the best recipe for minimum risk and maximum results.
- Company goals
- Target audience
- Past performance data
- Market growth potential
- Measurable actions
- Rewards that matter
With the proper rule structure in place our clients enjoy more than a scent of good things cooking… they get a solid taste of a winning strategy. Let’s take a look at the benefits of a good B2B incentive or loyalty program.
Control Your Budget
No one wants to be surprised by a budget running out of control. With a good rule structure, our clients have security with their numbers. There won’t be shocking overages because we tie the desired behavior with a reward value that doesn’t exceed expected individual gross profit contributions. Many of our rule structures actually plan for a program to be paid for entirely through incremental gains. This is true for reward points or travel programs.
Reduce Your Risk
With Motivation Excellence as your expert partner, we can anticipate common pitfalls, advise alternative ways to meet your goals, and use our experience to recommend the best reward structure for your program. When it comes to a points program, that means suggesting point values, award options and earning periods. For incentive group travel programs, it means selecting the right destination at the right time of year, negotiating advantageous contracts and advising on number of winners, among many other things.
Adjust as Needed
A good rule structure builds in metrics that can be evaluated throughout the program, not just at the end. Doing this allows our clients the ability to adapt to mitigate any potential underperformance, while maximizing likely wins. For a points program, that could include offering bonus points for certain underperforming categories. For a travel program, it could mean adding extra spots on the travel experience based on how well participants are performing.
Segment Goals & Rewards
Sometimes, especially in B2B loyalty programs, having tiers makes sense. Different groups of customers have different purchasing histories and potential, which our clients can nurture or expand on. A top performer award, like a travel experience, can be paired with a points program so all participants who achieve their goals are rewarded at a level in line with their performance. For a points program, offering a wide variety of redemption options allows everyone to find their own motivation to succeed. Some may want to work toward a travel package for their family, while others might want to spend their points on home improvement projects.
There are so many ways our team can work with our clients to truly customize incentive and loyalty programs. It all starts with creating the rule structure that benefits the client and motivates their participants, so everyone walks away with a desire to continue growing a strong relationship.
We’d love to meet with your company to talk about the best rule structure for your particular set of ingredients. Together we can bake the perfect program, layered with elements custom to your needs.
We DRIVE the Results Our Clients Want
A lot goes into a successful B2B incentive or loyalty program. There are many moving pieces to planning and executing an engaging company meeting or event. When the aforementioned go well, it’s not by accident.
At Motivation Excellence, we know the elements that make up the best incentives, travel programs and events and we’ve giving them a name: DRIVE. Each letter stands for something critical to the overall success.
“We’ve been providing these elements to our clients for a long time. We see what works and use that knowledge to guide them to the best possible path to success. Not everyone uses every component, but the more they can incorporate, the better the results,” says Bob Graham, President & CEO of Motivation Excellence.
D is for Data
Industry trends, sales numbers, company history and forecasts all play into program design. The more data our clients have to share, the better we can mitigate risk while developing a performance-based rule structure that brings successful, measurable results.
For participants, being able to easily see where they’re tracking toward goal is the primary objective of our custom performance websites. Creative activity tracking gauges animate in real time, while in-depth dashboards drill down to a variety of levels for managers overseeing a program.
Using data before, during and after a program creates a robust narrative our clients can use for future success.
R is for Rewards
If the reward isn’t motivational for participants, an incentive or loyalty program fails before it launches. And what’s worth working toward for one person, may not be the same for someone else. That’s why we offer a wide variety of reward options from group travel to lifestyle upgrade packages to special event tickets.
We work with our clients’ participants to make sure they’re being rewarded in the best way possible. That could mean new solar panels on a house, paying tuition fees or securing a vacation home for a family getaway!
I is for Intelligence
Data-driven analytics creates better understanding of business potential. We use defined metrics to track, measure and adjust elements in an incentive or loyalty program in real time. Gathering specific information prior, during and after a meeting or event allows us to guide content and plan for specific calls to action.
We often hear from our clients that we provide business insights they truly didn’t know they were missing.
V is for Value
A well-designed incentive program can pay for itself with incremental sales. An aspirational group travel experience can be planned within a set budget. Our team at Motivation Excellence is filled with experts who have intimate knowledge of this industry and the best ways to mitigate risk, while providing exceptional elements.
When you work with us, you become part of our inner circle and we look out for your best interests. Your partners at Motivation Excellence stay with you from day one to build a relationship of trust and mutual respect.
“It’s much more than a transaction when we work with clients. We become part of their team and they rely on us to interpret their data, interact with their participants and make insightful suggestions to move their programs or events forward,” states Graham. “We offer a full compliment of services that goes beyond what’s expected which adds to the value of working with us.”
E is for Engagement
Building excitement, maintaining the flow of information and providing white-glove service for participants is all part of keeping them engaged. From building custom performance tracking websites to being an extension of our clients’ marketing team, we offer a variety of ways to keep initiatives top of mind and dynamic.
“One of the hiccups we see hinder success, is a lack of steady communication. Often, our clients’ marketing teams have their plates full with the day to day operations, so the campaign gets forgotten or underused,” says Graham.
“Our team is a dedicated resource making sure touchpoints go out. We also track engagement rates so we know the best times and ways to communicate to each person,” he adds.
We are flexible too, so we can take the steering wheel on any or all of the DRIVE components. Our mission is to match our clients’ needs with the best resources for maximum success, with minimal risk. Are you ready to hop in and go for a ride?
Get to ME with Candy McCray
We love to highlight a different employee each month as part of our Get to Know ME series. This month, it’s Candy McCray, our Creative Program Manager for clients using performance tracking and marketing enhancements as part of their incentive program. Read on to learn more about what makes her laugh and how she tackles short and long-term goals. Thanks Candy, for participating in this month’s Get to Know ME!
What’s your current title and how long have you been in the incentive industry?
My current title is Creative Program Manager, and I’ve been in the industry for 27 years as of 2025.
What do you like about your job?
This is my second stint with Motivation Excellence, so I really enjoy working with old friends again. In addition, I like to be able to share my knowledge/experience with my colleagues who are newer to the industry or Motivation Excellence.
What’s something you want to share about the people you work with at Motivation Excellence?
Our team is filled with highly skilled people who are passionate about doing a great job and being collaborative in nature. We have a lot of fun together.
What’s a specific moment in your history that always stands out as a defining moment, and why?
When I started my own marketing business. I learned so much and gained tremendous confidence in my skills and abilities.
What motivates you to accomplish things in your life (work or personal)?
My son – he’s made me a better person. I work hard to give him the things I didn’t have growing up. As a parent, I now truly understand the value of being in a constant state of learning and growth, and I try to instill that in him as well. Being a parent has also taught me a whole new level of communication and connection that I don’t think I understood prior.
What do you enjoy doing outside of work?
I like to socialize with friends, spend time with my son, and travel (we’re going to NY over spring break and planning a trip to Scotland this summer).
One thing that always makes you laugh is?
Watching AFV (America’s Funniest Videos) with my son. We love the ridiculous things people do and always get a good laugh!
What’s a bucket-list item you can’t wait to cross off?
I have two that I’m most excited to achieve: seeing the Northern Lights (ideally in Iceland) and an African Safari.
Do you make New Year’s resolutions? Why or why not and care to share any?
No, I don’t create New Year’s Resolutions anymore.
For day-to-day goals, I use habit stacking instead. I believe developing small habits a little at a time is more effective than setting a big goal once a year. Plus, why wait until New Year’s to start to work toward a goal? When you decide you want to do something differently, or achieve something new, start right away when you have the motivation!
For larger, long-term goals, I’m learning about using vision boards and manifesting techniques to help me identify and work toward those goals.
Motivation Excellence Names Solo CEO and Adds CFO Title to Management Team
As Motivation Excellence celebrates its 40th year in the incentives and meetings industry, the company announced new roles on the management team. In 2024, after owner David Jobes passed away, the Board of Directors named Bob Graham, VP Client Solutions, and Michelle Ebner, VP Finance, as co-Presidents/CEOs.
After a successful transition period, the Board decided to name Ebner as the CFO and Graham as the sole President and CEO.
“We appreciate the collaboration Bob and Michelle demonstrated during a difficult time. They were pillars the rest of the company could count on. We’re confident their new roles will highlight their strengths and solidify the positive track Motivation Excellence is on,” said Denise Jobes, Motivation Excellence Owner and Board Member.
Both Graham and Ebner are excited about the future of Motivation Excellence and their respective roles going forward.
“It was an honor to step into the co-CEO role with Bob at the time, but focusing on the financial security and growth of the company is really where I can offer the best guidance,” said Ebner regarding her new title as CFO.
Graham has been with Motivation Excellence since 2001, and in the performance improvement industry even longer. The Board believes his particular skills with data analytics and mapping projected outcomes for clients will serve him well as the big picture driver at the company.
“I care deeply about the success of Motivation Excellence, our team and our clients. I look forward to continuing our level of service, while exploring new efficiencies and expanding our internal team in 2025,” said Graham.
The new titles were effective January 1, 2025 with employees being told at their January company-wide meeting. Other leadership team members are Brad Hecht, Sr VP Travel & Chief Travel Strategist, Kelli Robb, VP Travel Operations and Rhonda Brewer, VP Sales.
Navigating Travel Requirements for US Citizens in 2025
There will be some travel changes for Americans this year, so let’s dive into what you need to know before you head to the airport.
REAL ID in the USA
Starting May 7, 2025 you will need REAL ID-compliant identification from your state, or a valid passport to fly ANYWHERE. Yes, that means travel within the United States too. Earlier this month, the TSA published their “final rule” on the deadline and enforcement of this law that was passed back in 2005 as a result of 9/11 security flaws.
“You know if your state ID is compliant if there’s a star in the upper right corner,” says Joe Reise, Director, Travel Purchasing, Planning, and Supplier Relations at Motivation Excellence.
To find out how to get a REAL ID in your state visit usa.gov/real-id. You’ll be required to bring in certain documents to verify your social security number, identity and address.
“Homeland security has an FAQ website that provides all the information travelers need to know. The bottom line though is if you don’t have a valid REAL ID or valid passport you won’t get past security at U.S. airports as of May 7, so take action now if you plan to travel domestically this year,” warns Reise.
REAL IDs will be required to enter a military base or other secure federal facilities after May 7, as well.
ETA in the UK
United States citizens traveling to or through the UK (England, Scotland, Wales and Northern Ireland) are now required to get an Electronic Travel Authorization (ETA) before you fly.
“The key thing with the ETA is that it applies to layovers too,” Reise says. “The application process can take up to 72 hours, so it needs to be on your to-do list the week before your planned travel if your flight is taking you into a UK airport.”
The fastest way to apply is through the UK ETA app which is available for iPhone and Android users through the App Store or Google Play Store. You’ll need your actual passport, an email address and a digital way to pay like a credit card, Apple Pay or Google Pay.
ETIAS for European Travel
We first wrote about Americans needing to add a visa-like travel document to U.S. passports for European travel more than a year ago, but the requirement deadline is still fuzzy. According to the Travel Europe website, the European Travel Information and Authorization System (ETIAS) will be operational six months after the automated Exit/Entry System (EES) is up and running.
“We hear that EES and then the subsequent ETIAS travel authorization for non-EU nationals will come into play sometime in 2025, but we haven’t heard a definite date yet,” Reise states.
Reise suggests US travelers check the US Department of State for the latest information and requirements you need to know before international travel.
Motivation Excellence makes sure our clients and their participants are aware of extra hoops to jump through well in advance of our incentive group travel programs, whether domestic or international. We hope this blog will help guide you to a safer and happier travel adventure in 2025!
Performance by Design; How We Develop the Best Customized Solution for Your Business
Successful business initiatives don’t often happen by accident. Planning an impactful B2B loyalty or incentive program is a very intentional process at Motivation Excellence. For us, it all starts with a consultative approach we call Performance by Design.
“It’s really about being able to create a financially balanced and metrics-driven reward program designed specifically for a client’s data, goals and participants,” says Bob Graham, CEO & President of Motivation Excellence.
When our clients can share pertinent internal data, like sales figures, inventory, distribution models and historical trends, we can offer benefits like:
- Risk reduction
- Meaningful analytics and insights
- Financial models
“The best program results happen when we are able to take that deep dive not only into a client’s history, but also the industry and their competitors. The more a client can share, the better it is for our team to build a rule structure with ROI built in, and determine the best metrics to track toward success,” says Graham.
One of the best results we see repeatedly for clients through this approach is the ability to bring their data to life in a way they haven’t seen before.
“Sometimes, it’s because different departments warehouse their records separately. Our process pulls it all together in one big picture for greater business intelligence. It’s so rewarding to hear that we’ve done something for a client they weren’t able to do internally.”
Starting an incentive or loyalty program is a big undertaking and one that can likely feel overwhelming without an experienced partner by your side. Did you know that a well-designed program can pay for itself through the incremental performance it motivates? That’s one of the biggest benefits of working with our team. After 40 years in the industry, we know how to build programs that match your needs.
While Performance by Design is a great way to begin your partnership with us, it’s not a mandatory part of the journey. If you don’t have access to the elements needed for this type of foundational process, it’s OK. We can still apply our expertise and work with you to build a customized solution to fit your needs.
Our goal is to help our clients Inspire Extraordinary Performance with the people who mean the most to the success of their business. We do this through customized incentive and loyalty programs, global meetings & events, aspirational group travel experiences and personalized rewards. Explore all of our solutions on our website and click on Let’s Connect to get started today!
