End the Year Strong: How Short-Term Sales Incentives (SPIFF) Can Boost Q4 Results
Q4 is when most teams take a hard look at year-end targets and figure out how to close the gap while there is still time. A short-term sales incentive, often called a “spurt” or SPIFF, is one of the fastest ways to close the gap before the quarter ends.
These programs...
Building Loyalty in a Challenging Building Market
Growth in the building and construction trades will not come from the market itself in 2027. It has to come from loyalty, specifically the loyalty of contractors and distributors who already carry your product line and recommend you first.
That kind of loyalty does not...
Why Your Incentive Program Loses Momentum (And How to Fix It With Better Tracking)
Every incentive program starts strong when the rules are clear, the rewards are exciting and participation is high in the first few weeks. Then, a few months in, engagement can quietly start to drop off. Sales reps stop checking their progress. Channel partners forget what...
Why Custom Incentives & Personalized Rewards Outperform Generic Incentives
When it comes to motivating people to take steps that benefit your business, generic incentives (like cash bonuses) seem like the easiest way to do so. Anything from a flat bonus, a standard party, or a single reward everyone competes for is simple to set up. However, the...
Types of Reward Structures for Successful Incentive Programs
When it comes to motivating your team, there are multiple reward structures to choose from within an incentive program. However, picking the wrong one is an easy way to spend budget without moving the needle for your business.
Before you build (or rebuild) a program, it...
Why Short-Term Incentive Programs Can Provide Q4 Lift and New Year Momentum
A Q&A with Brian McHugh, VP Client Solutions
We’re past Labor Day and now hyper focused on ending the year with gusto. For many of our clients at Motivation Excellence that means looking at how to meet (or beat) Q4 goals and set themselves up for a running start to...
The Building & Construction Trades Market Won’t Hand You Growth in 2027. Strategic Incentives Will Help You: Take Share. Grow Loyalty. Drive ROI.
Year-over-year growth is always on the list of goals for business owners. It’s definitely a priority with our clients. In a strong market, simple demand for a product does part of the growth work for you:
More homes get built
More owners remodel
More equipment...
Incentive Travel and Meeting Trends Point to a Shift in WorkforceAwareness and Expectations
A Conversation with Cherrie Tebeau, VP, Sourcing & Industry Relations
In our industry, we’re always looking at trends and the “why” behind them. Analyzing this data gives us the ability to thoughtfully and strategically guide our clients as they select destinations,...
Proven Benefits of Reward Point Programs That Build Valuable Channel Loyalty
When manufacturers, distributors and franchises talk about building channel loyalty, conversations often default to pricing, margins or product quality. While those factors are crucial to consider, there’s a powerful incentive that quietly outlasts all of them: a...
Attention CFOs: Learn Why Sales Incentive Programs Are Long-Term Lifts to Your Bottom Line.
A Q&A with Our VP of Sales, Rhonda Brewer.
Even after an incentive program has completed its first year and has glowing results, we are often challenged by the financial leadership to prove its worth. We get it. There are softer results our program owners can see...
