GENERATING 627% ROI FOR A FLOORING MANUFACTURER BY EXPANDING THEIR REACH
Business Issue
Our Flooring Manufacturing client wanted to motivate commercial flooring contractors and internal sales reps to higher performance with a self-funding program. But after examining their goals and program projections, we told them they simply could not reach their goals without expanding their audience significantly.
Our Solution
We conducted an in-depth analysis of the sales data from the previous four years to establish the most appropriate and effective performance strategy. We were keen on offering a rule structure that enabled any size customer to be rewarded for their sales growth.
Outcome
ROI was 627%. Program profit contributions nearly doubled the anticipated projections, and the program was completely self-funded by ROI.
We built equity with participants by doing the analysis to set reasonable goals, offering desirable rewards, and delivering a great reward experience.
Our advice on how best to design this program to drive the desired results demonstrated our experience and expertise.
