Fencing Industry
Creating a must-attend event for top-performing customers and vendors helping boost average sales growth 230% over the first 12 years (and counting).
Business Issue
Our fencing industry client went through restructuring. They wanted to create a unified program to build stronger relationships with contractors and increase market share and loyalty with existing customers. As part of their vision, they also wanted to give their customers educational resources to strengthen their own businesses, as well as provide networking opportunities with other successful business owners and better access to company leadership.
Our Solution
We developed an interactive Buying Show weekend that incorporates a fun destination with top vendor partners in the fencing industry, in-attendance deals and financing specials on fencing products, learning and networking sessions, and world-class entertainment. Qualifying contractors’ incremental sales funds the event. We built a performance tracking website, created a robust engagement campaign and produced best practices webinars led by company leadership.
Number of attendees has grown 226% over 12 years. Attendees make up 71% + of customer base.
