Agricultural Manufacturer
How we generated $64M in gross profit for an agricultural manufacturer – and one heifer
The Big Picture
It started with an incentive program we presented to an agriculture manufacturing client to enhance sales for a specific product. They thought it was such a great idea, they wanted to apply it across all 12 of their product lines. No less than 16 vendors were brought in to present their solutions over a 6-week evaluation period. They said they chose Motivation Excellence because we knew their industry and understood their challenges and opportunities. The biggest challenge here was the lack of data tracking where products were being sold, and by which sales reps.
Research & Analysis
We took a measured approach to mitigate risk. We first conducted field research to better understand our participants, the products they sell, where their products were being sold, their industry outlook, and what moves them. We also analyzed how best to capture the sales rep sales data needed to focus our efforts.
Only at Motivation Excellence
Quantifiable Results
ROI
ROI exceeded goal by by 27.3%, generating $64.4M net GP over goal.
Equity
We built equity with dealers and their sales reps through program communications, attainable and desirable rewards, and a great reward experience.
Data & Analytics
With the tracking systems we put in place, we were able to gather critical sales data and create analytics to help our clients see their sales and ROI opportunities more clearly.
