HVAC
BUSINESS ATMOSPHERE
Following the lethargic recovery from the Great Recession, a nationally ranked and independently owned HVAC and plumbing distributor wanted to drive incremental sales and gain market share with an energetic and engaging self-funded travel incentive for their loyal customers and preferred prospects.
Creating A Solution
Working with our client’s financial and marketing teams, we examined historic sales, GP, and growth potential to develop a meticulous and reasonable goal-setting structure and tracking system. Participants received credit for meeting their personalized goals and earned more credit when they surpassed them.
Self-Funded Travel Reward
We created a travel incentive program for each customer and their respective sales representatives and managers. Customers who realized their pre-determined incremental sales growth earned the award. By doing this, the entire program was self-funded. Including the company representatives on the travel experience strengthened the business relationships immensely.