The companies we work with sincerely want engaged channel partners. It is one of the reasons they offer incentive programs for channel partners. But did you know that incentivizing channel partners doesn’t begin and end in the workplace? It also extends to family members.
One of the rarely talked about secrets of using incentive programs to boost channel partner engagement is getting family members involved. There are numerous ways to engage with family members. At the top of the list is to include them in incentive program communications. That way, they can get excited about the incentives as well. They can become cheerleaders at home.
Incentivize the Entire Family
Along the many incentive and reward programs we offer are personal rewards designed for individual channel partners. We can help your company design a package that uniquely fits your workforce. Personal reward options include things like:
- Dining experiences.
- Individual travel experiences.
- Tickets to concerts and sporting events.
- Music and book subscriptions.
Many of our reward options don’t just benefit the single channel partner. They benefit the entire family. One channel partner might take a spouse to the fanciest restaurant they have ever been to. Another might share tickets to the year’s hottest concert with every member of the family. It is not just the channel partner who winds up being incentivized; the entire family is incentivized.
At home, family members can cheer on the channel partner, encouraging them to be the best possible salesperson. And when the salesperson succeeds, the whole family gets rewarded. Talk about building excitement at home. Nothing else compares.
Involving Families in Incentive Engagement Pays Off in Multiple Ways
Involving families in channel partner engagement has a direct impact by encouraging family members to support their loved ones as they help them to be the best they can be. But there are indirect ways through which family member incentivization pays off. Let us look at a few:
- Financial Security – Modern families long for a sense of financial security. That being the case, some are unwilling to spend money on life’s little extras because they don’t want to jeopardize the budget. Providing those little extras through a channel partner incentive program enables families to enjoy some nice things while still being confident about their finances.
- Work-Life Balance – Work-life balance is an ongoing pursuit for salespeople of all ages. When personal rewards can be shared with family members, every experience becomes a step toward better balance. That makes for more close-knit families.
- Increased Engagement – Americans sincerely want what is best for their families. When they see family members benefiting from their own incentive programs, it makes them feel good. They are more engaged at work as a result. After all, they want to earn those rewards so they can share them with the family.
- Improved Emotional Wellness – Family members cheering one another on in pursuit of a shared goal find strength and unity in doing so. That can make for better emotional wellness, both at work and at home.
It is easy to look at channel partner programs as little more than a way to retain good business. Personalized rewards can do just that. But they can do so much more. One of the things we have learned here at Motivation Excellence is that engaging family members makes an incentive program much more effective.
If you would like to learn how to include family members in your channel partner engagement efforts, reach out to Motivation Excellence right away. We have all sorts of incentives and rewards that fit perfectly with the idea of getting family members involved.
