A lot goes into a successful B2B incentive or loyalty program. There are many moving pieces to planning and executing an engaging company meeting or event. When the aforementioned go well, it’s not by accident.
At Motivation Excellence, we know the elements that make up the best incentives, travel programs and events and we’ve giving them a name: DRIVE. Each letter stands for something critical to the overall success.
“We’ve been providing these elements to our clients for a long time. We see what works and use that knowledge to guide them to the best possible path to success. Not everyone uses every component, but the more they can incorporate, the better the results,” says Bob Graham, President & CEO of Motivation Excellence.
D is for Data
Industry trends, sales numbers, company history and forecasts all play into program design. The more data our clients have to share, the better we can mitigate risk while developing a performance-based rule structure that brings successful, measurable results.
For participants, being able to easily see where they’re tracking toward goal is the primary objective of our custom performance websites. Creative activity tracking gauges animate in real time, while in-depth dashboards drill down to a variety of levels for managers overseeing a program.
Using data before, during and after a program creates a robust narrative our clients can use for future success.
R is for Rewards
If the reward isn’t motivational for participants, an incentive or loyalty program fails before it launches. And what’s worth working toward for one person, may not be the same for someone else. That’s why we offer a wide variety of reward options from group travel to lifestyle upgrade packages to special event tickets.
We work with our clients’ participants to make sure they’re being rewarded in the best way possible. That could mean new solar panels on a house, paying tuition fees or securing a vacation home for a family getaway!
I is for Intelligence
Data-driven analytics creates better understanding of business potential. We use defined metrics to track, measure and adjust elements in an incentive or loyalty program in real time. Gathering specific information prior, during and after a meeting or event allows us to guide content and plan for specific calls to action.
We often hear from our clients that we provide business insights they truly didn’t know they were missing.
V is for Value
A well-designed incentive program can pay for itself with incremental sales. An aspirational group travel experience can be planned within a set budget. Our team at Motivation Excellence is filled with experts who have intimate knowledge of this industry and the best ways to mitigate risk, while providing exceptional elements.
When you work with us, you become part of our inner circle and we look out for your best interests. Your partners at Motivation Excellence stay with you from day one to build a relationship of trust and mutual respect.
“It’s much more than a transaction when we work with clients. We become part of their team and they rely on us to interpret their data, interact with their participants and make insightful suggestions to move their programs or events forward,” states Graham. “We offer a full compliment of services that goes beyond what’s expected which adds to the value of working with us.”
E is for Engagement
Building excitement, maintaining the flow of information and providing white-glove service for participants is all part of keeping them engaged. From building custom performance tracking websites to being an extension of our clients’ marketing team, we offer a variety of ways to keep initiatives top of mind and dynamic.
“One of the hiccups we see hinder success, is a lack of steady communication. Often, our clients’ marketing teams have their plates full with the day to day operations, so the campaign gets forgotten or underused,” says Graham.
“Our team is a dedicated resource making sure touchpoints go out. We also track engagement rates so we know the best times and ways to communicate to each person,” he adds.
We are flexible too, so we can take the steering wheel on any or all of the DRIVE components. Our mission is to match our clients’ needs with the best resources for maximum success, with minimal risk. Are you ready to hop in and go for a ride?
