Group travel incentives are a major part of our business here at Motivation Excellence. We are firm believers in group travel incentives for sales teams and channel partners because we’ve seen decades of positive results. With that in mind, we have put together a small guide offering a rundown of everything you should know on this topic. Reach out to us for more information about arranging group travel incentives for your organization.
Why Group Travel Incentives Work
Group travel is a fantastic incentive on many levels. For example, incentive travel motivates sales team members and channel partners to achieve their sales targets by way of a tangible and exciting reward. Travel is something people look forward to, especially when it’s something they couldn’t necessarily plan on their own. And, even though it’s being paid for through increased sales by the earners, to them it feels like it’s on the house!
Group travel incentives also work for sales teams and channel partners because they:
- Enhance engagement and loyalty
- Strengthen relationships with the people who mean the most to your bottom line
- Provide a competitive environment that boosts sales
- Provide a means of attracting new talent for internal teams, and new customers for external channel partners
- Offer the opportunity to combine both work and rest in a beautiful setting
- Create lasting memories that emotionally tie the travelers to your company
Best of all, group travel incentives offer a significant return on investment (ROI). Travel events ultimately pay for themselves by generating sales, differentiation in the market, and loyalty.
How to Plan a Successful Group Travel Incentive Program
Planning is critical to pulling off any group travel incentive. The planning stage has a myriad of critical steps, including these:
- Define Your Objectives – This means figuring out the purpose for the incentive and what you hope to accomplish for your target participants.
- Establish a Budget – Exactly what the experience looks like will depend heavily on your budget and how you plan to generate it.
- Choose a Destination – The destination should motivate your participants, match your budget and tie into the theme of your incentive program.
- Tailor the Itinerary – The itinerary can be a mix of team-building exercises, activity options, leisure time, and networking with company executives and fellow high achievers.
- Personalize the Event – As you zero in on the end of the planning process, be sure to find ways to personalize the event.
- Communicate – Engaging with your target audience before, during and after the travel incentive is important to tying the experience all together for your winners.
The level of planning directly correlates with the effectiveness of the experience. Our travel team at Motivation Excellence has 40 years of experience creating and executing award-winning incentive travel programs. When you work with us, we can offer our expertise on the rule structure to qualify, the destinations that will work the best for your budget the best way to motivate performance improvement.
Why Working with Experts Is Worth It
Running an Incentive travel program is definitely not DIY. Enlisting the help of an expert is worthwhile for several reasons:
- Our industry relationships, decades of experience and contract negotiation skills will keep your budget in check, while delivering incredible service and attention to detail.
- We can handle everything from planning to executing, including all logistics, performance management and marketing.
- We have access to exclusive experiences that would otherwise be unavailable for your event.
- We customize group travel incentives to maximize their business impact, thereby maximizing ROI, while minimizing risks.
- And most importantly, we make sure it operates to exceed you and your participants’ expectations
Any organization can arrange for employees or partners to travel. But maximizing travel incentives requires a lot more than going online and booking a few hotel rooms. If you are interested in how group travel can benefit your organization, Motivation Excellence is standing by to help.
