Recent industry forecasts and surveys indicate corporate meetings, events and incentives will grow in 2025. According to the Incentive Travel Index 37% of respondents say 2025 levels will surpass 2024; 54% expect the spend-per-person to increase too.
At Motivation Excellence, we continue to see interest in planning something in 2025, even though it’s less than a month away. Meetings, retreats and spurt incentive programs are all easy ways to inject some energy into the calendar year without necessarily needing a long planning period. Flexibility in destinations and venues helps keep options open well into the year.
“Fitch Ratings predicts corporate revenue will continue to grow at a low- to mid-single digit rate in 2025. Using a well-thought-out event or meeting or launching a short-term incentive program could increase that growth.
“We’ve been helping our clients shoot for larger percentage growth next year through our solutions that generate excitement and motivate people to want to exceed their sales goals,” says Joe Reise, Director, Travel Purchasing, Planning and Supplier Relations.
The Benefits of Launching a Short-Term Incentive in 2025
If you’ve never invested in running a B2B or sales team incentive, planning a spurt program is a great way to get the feel for one and see instant results. Short-term incentives can run from a month to a quarter or two, depending on your sales cycle and goals. They can be valuable for:
- Specific products in your inventory
- Launching a new product
- Seasonal products or services
- Promoting steps-to-the-sale initiatives
- Gaining market share
“Short-term incentive programs are especially beneficial when a company wants to focus on generating excitement within its sales ranks; which in turn generates a boost of incremental sales,” says Rhonda Brewer, VP, Sales.
Pairing the incentive rules with a motivational reward is key to producing results. Goals need to be attainable, yet a stretch to reach. Rewards need to be aspirational but within your budget. This is an area in which our experts at Motivation Excellence excel. Many incentive programs pay for themselves and then some, if set up correctly from the start.
Rewards can run from award points to use on nearly anything to individual or group travel experiences to merchandise packages that upgrade a favorite hobby or room in a house. We offer such a huge selection of reward options that everyone will find something they can’t wait to earn!
Go Ahead and Plan that 2025 Meeting; We’re Here to Help
Another option to infuse some energy into 2025 is to look at hosting a meeting or event that energizes the key stakeholders responsible for your company’s success. From an executive retreat for 12 to a global sales meeting for hundreds, we can help you put it on the calendar sooner than you might expect. We recently planned an international sales meeting for more than 500 people, including breakout training sessions, off-site social gatherings and expert speakers, in just four months.
“We are experts with years of experience and a network of amazing global partners. When we work with a client, we become an extension of their team. We can take on as much as they need from us,” says Brewer.
“Flexibility is key in short turn around events, but that doesn’t have to mean you’re settling for anything. My team will source several great options that fit parameters like location, budget, amenities and space considerations, so our clients have really good choices,” Reise adds.
Let’s Connect
Motivation Excellence is happy to provide clients with a wide range of services, including program enrollment, event registration, air ticketing, full event planning, engagement support and performance tracking for all of our incentives, meetings and events solutions. We’re excited to celebrate 40 years in the industry in 2025. Nothing would be better than giving your company a reason to celebrate next year too!
