Successful business initiatives don’t often happen by accident. Planning an impactful B2B loyalty or incentive program is a very intentional process at Motivation Excellence. For us, it all starts with a consultative approach we call Performance by Design.
“It’s really about being able to create a financially balanced and metrics-driven reward program designed specifically for a client’s data, goals and participants,” says Bob Graham, CEO & President of Motivation Excellence.
When our clients can share pertinent internal data, like sales figures, inventory, distribution models and historical trends, we can offer benefits like:
- Risk reduction
- Meaningful analytics and insights
- Financial models
“The best program results happen when we are able to take that deep dive not only into a client’s history, but also the industry and their competitors. The more a client can share, the better it is for our team to build a rule structure with ROI built in, and determine the best metrics to track toward success,” says Graham.
One of the best results we see repeatedly for clients through this approach is the ability to bring their data to life in a way they haven’t seen before.
“Sometimes, it’s because different departments warehouse their records separately. Our process pulls it all together in one big picture for greater business intelligence. It’s so rewarding to hear that we’ve done something for a client they weren’t able to do internally.”
Starting an incentive or loyalty program is a big undertaking and one that can likely feel overwhelming without an experienced partner by your side. Did you know that a well-designed program can pay for itself through the incremental performance it motivates? That’s one of the biggest benefits of working with our team. After 40 years in the industry, we know how to build programs that match your needs.
While Performance by Design is a great way to begin your partnership with us, it’s not a mandatory part of the journey. If you don’t have access to the elements needed for this type of foundational process, it’s OK. We can still apply our expertise and work with you to build a customized solution to fit your needs.
Our goal is to help our clients Inspire Extraordinary Performance with the people who mean the most to the success of their business. We do this through customized incentive and loyalty programs, global meetings & events, aspirational group travel experiences and personalized rewards. Explore all of our solutions on our website and click on Let’s Connect to get started today!
