We are all about sales incentives here at Motivation Excellence. Sales incentive programs are powerful tools designed to motivate and reward sales teams for reaching goals that help your bottom line. While the premise of an incentive program might seem simple, designing a successful one involves more than a goal and a reward.
We are here to help your organization motivate your sales team, and even distributor partners. Don’t hesitate to contact us to learn more about our customized sales incentives. In the meantime, here are three key things to keep in mind:
1. The Details Matter
Incentives are very flexible. We build them to fit your audience and goals. We start from scratch with each client and guide you through several steps to find the best way to minimize your risk and maximize your results. We start with your objectives, look at your obstacles and then recommend the best way to motivate your sales team while bringing you the most robust ROI. Here are some other details you don’t want to overlook:
- Audience – Determining who you want to motivate and what you want them to do to earn the reward is an important step in creating a successful sales incentive program. You can have more than one set of participants too.
- Rules – We shine at doing a deep dive into your available data, along with industry trends, to cultivate a set of rules that protects you financially AND allows for realistic growth among your participants.
- Measurement – Being able to measure progress through analytics is a great way to keep your sales team motivated. It also helps you make adjustments in real time to capture the best results.
- Rewards – If they’re not motivating, you’ve lost before you started. Branded swag, lifestyle upgrade packages, individual experiences and group travel with other top performers are a few popular rewards you can use in a sales incentive program. They also work well with channel teams.
2. Proper Implementation Is Critical to Success
How you launch a sales incentive can lead to an excited boost or a disappointed fizzle. Subsequently how you continue to communicate with your sales team can help ramp up or stall the success of the program. Here are a few things we like to implement in our incentive programs:
- Make sure your management is on board and ready to hype the program.
- Create a consistent engagement plan that keeps your sales team members’ attention.
- Display an easy-to-read progress-to-goal gauge for everyone in the incentive and update it at a regular cadence.
- Keep the significant other in the loop with targeted communications so they can be a cheerleader outside work.
3. Sales Incentive Programs Can Improve Overall Company Outlook
Rounding out the list of key things to know about sales incentives is why they are worthwhile. Incentives targeted at the people who do the most to increase your profitability, positively affect your bottom line, which can boost morale, even for those not directly part of the incentive. A successful sales incentive can also:
- Provide friendly competition among your sales team, which can naturally increase sales.
- Help you retain talent as part of your total compensation package.
- Keep your sales team engaged with their own goals, but also the overall goals of the company.
- Build stronger relationships between company leaders and individual sales team members.
Incentivizing your sales team can make an enormous difference in revenue and growth. We encourage you to learn more about all of our incentive and loyalty offerings by visiting our Motivation Excellence website.
We are industry leaders who specialize in customized solutions for your B2B channel and internal sales team incentives. When your team is engaged, motivated and eager, great things happen. Our programs are designed specifically for that purpose. Let’s get started today!
